The Client
New Vision Optical offers a full-service optical dispensary for patients, with optometry clinics located in Canada, United States and Ghana. New Vision Optical is known for offering comprehensive vision care for the entire family.
The Challenge
New Vision Optical realized that they were in need of a transformation into a more recognizable, prominent, and loyal brand in order to better reach their customers.
The Solution
iConcept Media worked one-on-one with New Vision Optical to develop a new, better appealing brand representation. In addition, iConcept Media created a series of marketing solutions that included a massive advertising campaign which gave way to new concept developments and designing new corporate elements such as logos and collaterals. Marketing efforts included media planning and buying in the pursuit of better brand recognition. iConcept Media also guaranteed that the look and feel of New Vision Optical was specific and authentic to the different markets where they conducted business. This gave New Vision Optical an edge over similar brands.
The Success
New Vision Optical now showcases a successfully launched brand image, which has led to increased brand recognition and stronger business partnerships, due to the increased understanding of New Vision’s capabilities.