STRATEGY/APPROACH
- Philosophy
- We believe in:
- Conceptualizing
- Turning insignificant ideas into big ones
- People and their ideas
- Listening, thinking & then reacting
- Being known as “fresh” or “uncanny”
Here are the fundamentals of our strategy:
- Generate radially new products
- Resourcefully combine ideas
- Expand demographics
- Revisit existing products with a fresh approach